Meet video size for Facebook: Video Specifications, Customization & Conversion

Introduction

While exploring the overpowering influence of social media platforms, 96% of marketers believe that the video world wonders in marketing strategies. Whereas 52% believe that video educates their targeted audience. According to recent statistics, people watch videos for around 17 hours per week and 84 minutes daily. As a result, social media is flooded with multiple videos, including promotional, learning, traveling, entertaining, etc. 

Now, it's your turn to pick the right video profile for your Facebook feed. If your video is in your hand, but you need to know the tricks, tips, and techniques to stand out with your post in the crowd of millions of Facebook videos, you are on the best page. Here, you will get all the essential info about Facebook video size and other specifications to make your FB video post adequate, appropriate, and attractive.

What are the Facebook Video Specifications?

Facebook videos have generated around 8 billion views daily, and 50% of Facebook time has been spent on streaming videos. So, if the jaw-dropping Facebook video statistics invite you to post your video to meet your specific purposes, you must go through the specifications of video size for Facebook. 

There are multiple video types and options for Facebook videos. So you must pick the right option for an Fb video by following the exact Facebook video specifications of that particular Facebook video category.

Facebook Video Ad Specs

If you want to use your Facebook video for product branding or business promotional purposes, the specifications and dimensions for Facebook ads will differ from other Facebook video sizes.

A. In-Feed Video Add

These video ads are the same as the in-feed video post, so you must follow the Facebook guideline to make the video for Facebook size and specifications.

Video Spec

• The highest resolution video is best to upload.
• Required Resolution: 1080 × 1080
• Aspect Ratio must be: 9:16 to 16:9 [ Horizontal: 16:9, Vertical: 4:5 or 2:3, Square: 1:1 and Full Portrait: 9:16]
• Format Support: Mp4, MOV & other 
• Maximum video size for Facebook: 4GB
• Maximum Video length: 240 minutes

Character Criteria

• Headline: 40
• Primary Text: 125
• Link Description: 30

B. Carousel Video Ads Spec

This video type helps to present multiple videos or photos with a link inside your FB feed. Its unique scrolling option lets you see the content before opening the link.

Video Spec

• Resolution: 1080×1080
• Aspect Ratio: 1:1
• Maximum video size: 4GB
• Format: Mp4 & MOV
• Video Duration: 1 Second to 240 minutes
• Maximum video frame: 30 fps

C. Slideshow Video Ads

These videos are meant to target audiences with slow internet connections. It displays your videos in sliding format. So, let's see the dimensions for Facebook ads in this category.

Video Spec

• Resolution: 1200×720
• Aspect Ratio: landscape (16:9), square (1:1) & vertical (4:5)
• Format: Mp4 & MOV
• Maximum Video Duration: 15 seconds

D. Instant Experience Video Ads

This FB ad gives you a full-screen video of enjoying the experience, and it can be customized with multiple interactive features. So, let's make this type of video for Facebook size & specifications.

Video Spec

• Resolution: 720p
• Video file size: 4GB
• Aspect Ratio: 9:16 [ Portrait with Pillarboxing]
• Format: Mp4 & MOV
• Maximum video length: 2 minutes
• Maximum video frame: 30fps

E. Collection Video Ads

This type of video ad showcases the main video with multiple images. It helps to present multiple products of a compact in one frame. So, let's see the Facebook video size and specifications of this FB video.

Video Spec

• Resolution: 1080×1080
• Aspect Ratio: Square 1:1
• Format: Mp4 & MOV
• Video file size: 4GB
• Maximum video length: 120 minutes 
• Maximum video frame: 30fps

Character Criteria

• Landing page URL needed
• Headline: 40
• Primary Text: 125

Facebook Stories With Ads & Organic Posts

Facebook stories are available 24 hours, and users mostly post their stories using their mobile phones. So, here you go with the Facebook video specifications for Facebook stories.

Video Spec

• Resolution: 1080×1080
• Aspect Ratio: 1.91 to 9:16
• Duration: 1 second to 2 minutes 
• Format: Mp4 & MOV
• Video File Size: 4GB

Facebook Reel 

This is one of the most popular Facebook video feeds to reach maximum viewership. So, let's look at the video size for a Facebook reel.

Video Spec

• Resolution: Minimum 540×960 or 1080×1920 or grated than this
• Aspect Ratio: 9:16
• File Size: No limits 
• Duration: 4 seconds to 90 seconds
• Format: Mp4 & MOV

Shared Post With Landscape & Portrait Video

Shared post is the most common video-sharing option on Facebook. These are available on Facebook feeds. It can be used for commercial or personal purposes, and it includes two orientations: Landscape & Portrait. So, here you will see the Facebook video specifications of both orientations.

Video Spec

• Video Dimension: 1280×720
• Minimum Width: 1200 Pixels
• Landscape Aspect Ratio: 16:9
• Portrait Aspect Ratio: 9:16
• For Mobile, Aspect Ratio: 2:3 for both types 
• Format: Mp4 & MOV
• File Size: 4GB
• Video length: 240 minutes 
• Video Frame Rate: 30 fps

For more information regarding video size for Facebook, you can visit their official help page.

How to Convert Video to fit the Facebook Video Spec?

UniFab Video Converter

No matter what type of video you have, with UniFab Video Converter, you can convert your video to any file size, format, resolution, etc., to meet the Facebook video specifications. The best part of this software is that it lets you convert your video maintaining its original quality with a lossless conversation feature. With this video converter, you can compress the file size and convert them into over 1000 formats without compromising its quality. So, let's see the other tempting features of this video converter.

UniFab Video Converter

• All major audio & video format support like Mp4, MOV, MKV, WMV, etc.
• Customize video by selecting parameters like file size, format, folder, fps rate, etc., to fit into Facebook video size.
• Enjoy 50X faster video conversion with the batch conversion of multiple videos in one go.
• Built-in video editing tool to crop, trim, merge, add watermarks & subtitles, etc. 
• Upscale your video resolution from 480p to 4K using UniFab Enlarger AI.

How to convert your video for Facebook size with UniFab Video Converter?

Last Word

A Facebook video can be the smartest move if you plan to promote your service, product, or brand using the Facebook platform. However, before uploading any professional, personal, or commercial video to Facebook, you must meet the Facebook video specifications. You can benefit from your FB video post once you fit the Facebook video size and parameters with UniFab Video Converter.